Changing it up – keeping your social media profiles up to date
When you first create your social media profiles your business may be at a certain point in its journey. You may have images, logos or details that may have changed recently, that’s why logging in...
View ArticleLogging in to your social media – why dashboards should not be your only...
Social media can be very time consuming, so using “dashboards” that help you to schedule content in advance can be incredibly useful. So why are we recommending you log in to the social profile itself?...
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Being a social media spy – checking in on your competition
Social media is a fantastic place to share your brand, your personality and to connect with new people. It is also a great place to see what your competition are getting up to, and if you can be...
View ArticleUsing competitions within your social media campaign
We’ve all seen them roaming the world of Facebook, Twitter, Instagram and even Pinterest. It’s the wonderful world of social media competitions. But how can we do it differently to all of the others,...
View ArticleWhy an App could be great for business
You’ve added them to your phone or your tablet, perhaps even played a little with them on your way to or from work, but have you thought about how they could work for your business? I’m talking about...
View ArticleHow to get people to recommend you on Social Media
People buy from people – it’s as simple as that. So, how can you get people to do this when using your social media profiles as the main communicator with them? There are so many ways to build a...
View ArticleWhy your brand needs a personal voice
In the world of online communication it can be hard to see the “face” of the people you are communicating with. Brands need to be able to share this personality with their audience, to build...
View ArticleCreating your business story
A story can be an excellent way to get people to relate to your brand and understand what you do, more importantly, why you do it. By story, I don’t mean “We were established in…with X, Y and Z...
View ArticleWho knows you are on Social Media?
Your social media accounts are growing steadily enough, ish, but why aren’t you getting more connections? You’ve created a beautiful page, even made a bespoke cover and background image. You’ve made...
View ArticleIs Pinterest good for business?
As a business owner, you may have heard that Pinterest is a place only food lovers and fitness *freaks* go to. Let’s get that out of your mind straight away! I’d like to think Pinterest is an excellent...
View ArticleWhat are the top three ways to use your social media?
You may be wondering how to utilise the world of social media, and as we have always recommended a good plan is useful for making the best of the profiles you create. The first port of call to think of...
View ArticleHow to find the right people on social media
It can be tough to figure out your target audience, but as a business owner it should be one of the first ports of call when building your marketing strategy. Once you have come up with the perfect...
View ArticleHow to attract new customers to your social media profiles
Your social media profile is just like an online shop-front or office – it is a place in which people can learn more about you and your business as well as making up their minds on if they want to get...
View ArticleSocial Media Resolutions… To build a strategy
You’ve done all of your personal or even, if you’re like me and like to have them done separately, your business resolutions or goals as I prefer to call them, for 2014. Mine, this year, was to build a...
View ArticleSocial Media Resolutions… To be well-known
To get your brand found on social media you sometimes need to think outside the box. This is to say you need to think of other places to share your business than just your website, Twitter, Facebook...
View ArticleSocial Media Resolutions…To build a social media tribe
I truly believe that the best way to use social media to your business advantage is by building solid relationships with the people you follow. The people you engage with and build the best...
View ArticleSocial Media Resolutions… To be recommended
To be recommended publicly is the holy grail, so to speak, of the business world. One of the most public places to be recommended, and my personal favourite, is via social media. This can be a serious...
View ArticleHow can social media be your new shopfront?
In the days when you used to have to find out more about a brand by either calling them or visiting their shop before making a buying decision it was a very simple world – good customer service =...
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Learning from the big boys (and gals) – How to manage social media within...
Just because you own a business that may be seen as a small to medium sized business, it does not mean you can use social media in a way the bigger brands do it, especially the ones who do it...
View ArticleCreating the right conversations on Social Media
Sparking a conversation on Social Media can be difficult at first – “how do you know who wants to have a reply to their post” and “how do you start a conversation without it becoming a debate?” are two...
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